Chief Executive Officer

Joe Carr is the Chief Executive Officer of Thrill One Sports & Entertainment, Prior to Thrill One, Joe was the President of the World Surf League and was responsible for the organization’s media distribution, live events, athlete management, digital product, international business, and legal affairs.


Previously, he served as Senior Vice President, Head of International and Content at UFC, where he was responsible for UFC’s global strategy, operations and content distribution. Joe also played a key role in Endeavor’s acquisition of UFC, which at the time became the largest acquisition of a sports property in history. He began his career in real estate private equity and graduated from Harvard University, where he received a bachelor’s degree in Economics.


Chief Revenue Officer

Brett Clarke is the Chief Financial Officer and has an extensive background in the sports and entertainment industry after serving 9 years in Australia’s National Rugby League as the General Manager of Wests Tigers, one of the country’s largest sporting franchises.

Brett was inducted into the Ivy League’s inaugural 10 NEXT Class of 2011 for global sports leaders 30 or under and was also inducted into the Leaders Under 40 Class of 2016 at the Leaders Sports Business awards event in London. Currently driving the commercial elements of the business, Brett is overseeing the rapid growth of sponsorship, as well as heading up the global licensing, consumer products and media distribution departments of the business as well as the establishment of the Nitro Rallycross brand.

President, Asia Pacific

Andy Edwards is the current President of Asia Pacific. Previously Andy was COO of Global Action Sports in Australia where he was instrumental in building the Crusty Demons live touring business and Australasian Super X supercross series to a level which saw them respectively dominate the Australasian live entertainment and motorsport markets.  


Prior to that, Andy was an entertainment lawyer, first at Warner Music in London and then at a boutique entertainment practice in Sydney where he represented celebrities and international music artists.  Andy began his career as an IP attorney at the Norton Rose Group in London after graduating with honours from Oxford University.

Chief Financial Officer

Lia Frazier is the Chief Financial Officer at Thrill One Sports & Entertainment and is responsible for all of the company’s financial functions including accounting, audit, corporate finance and treasury. 


Prior to joining Thrill One, Lia was SVP of Finance and Administration at NextVR, Inc., and she played a key role in effectuating the acquisition of NextVR by Apple in May 2020. Before that, she served as VP - Global Corporate Controller at Viant Technology, a now publicly traded digital media company. Lia  spent the first four years of her  career as an auditor at KPMG.


President, Thrill One Media

Shane oversees all content across the Thrill One portfolio. He has played a pivotal role in building out Thrill One’s media business by leveraging our portfolio of IP, creative concepts, and talent. 

Shane has been producing television since 2000, where he began his career as a segment producer for CBS’s reality series Big Brother. Quickly learning how to identify and create strong content that resonates with an audience, Shane then went on to produce MTV shows like Rich Girls with Ally Hilfiger, Newlyweds: Nick and Jessica with Jessica Simpson and Nick Lachey, and Cameron Diaz’ eco-travel documentary series, Trippin’.

Shane was then hired to help punch up a comedic reality pilot featuring Rob Dyrdek. Working closely together, Shane and Rob built Rob and Big into one of MTV’s most popular and beloved comedy series in the network’s history. The two continued to work together to create seven seasons of Fantasy Factory, over 20 seasons of Ridiculousness, The Dude Perfect Show, and much more. 


Chief Marketing & Communications Officer

Steve Ziff is the Chief Marketing and Communications Officer of Thrill One Sports & Entertainment and is in charge of Thrill One’s traditional marketing and communications functions as well as overseeing touring, consumer products and athlete development.


Before joining Thrill One, Steve served as the Chief Marketing Officer of the Los Angeles Chargers. Ziff also spent time with the Washington Redskins as Chief Marketing Officer and the Jacksonville Jaguars as Vice President of Marketing & Digital Media. He also held the title of Senior Vice President of Sales & Service with the San Diego Padres and worked for the Florida Panthers as their Senior Vice President of Marketing & Brand Strategy.